Ford recently announced it will be adding four new SUV nameplates to its already diverse selection of SUV and crossover models. That's what you have to do when the two biggest age demographics in the United States agree on something!
More SUVs are coming! We’ll be adding 4 new nameplates to our global lineup in the next four years. #FordCAS #CAS16 pic.twitter.com/z92sn48lch
— Ford Motor Company (@Ford) February 11, 2016
Though baby boomers and millennials may clash on everything from music to politics, they are in complete consensus over one thing: SUVs.
"Some SUVs now rival the fuel efficiency of V6-powered midsize sedans from only a few years ago," said Mark LaNeve, Ford Motor Company vice president of Marketing, Sales and Service, "and as baby boomers grew up with much less capable, much less efficient vehicles, they tend to appreciate the efficiency of Ford's newest SUVs."
Millennials are also driving SUV sales up, as many of this age group reach their prime child-rearing years. With the economy on the rebound, many who have been putting off starting a family are now planning for their first children -- and they want an SUV or a crossover as their family car.
"It's a demographic double whammy," said LaNeve, "and it all points to one thing – more SUVs for the foreseeable future."
Visit Babbitt Ford Lincoln to test drive a new Ford SUV in Flagstaff, AZ.
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